Another set of engineers had to ensure foreign-language subtitles and dubbing were in place and streaming properly. About 120 variations of code have been programmed into “Orange Is The New Black” to prepare it to be streamed on Netflix throughout the U.S and 39 other countries. It’s a complex task because Netflix has to account for viewers who have different Internet connection speeds, various screen sizes and different technologies running the devices. The mission is to ensure each installment of “Orange Is The New Black” has been properly coded so the series can be watched on any of the 800 Internet-connected devices compatible with Netflix’s service. “This will be a successful night if we are here at midnight and it turns out that we really didn’t need to be because there were no problems,” says Yury Izrailevsky, Netflix’s vice president of cloud computing and platform engineering. So Jaffe and Netflix engineering director Bob Heldt have summoned a battalion of key employees to a conference room named after “Dark Passage,” a 1947 film noir starring Humphrey Bogart and Lauren Bacall. The company promised its 37.6 million worldwide subscribers that they can start watching all 13 episodes of its latest original series at the stroke of midnight, Pacific Time, on July 11. Lately, the company has been releasing its own content as a way to hook new customers on its $8-per-month streaming service. Netflix made a name for itself as a DVD-by-mail provider and an Internet video streaming business mainly by offering content from other companies. “This is Silicon Valley’s equivalent of a midnight movie premiere in Hollywood,” says Chris Jaffe, Netflix’s vice president of product innovation. The shows have become the foundation of Netflix’s push to build an Internet counterpart to HBO’s premium cable channel. ![]() invited The Associated Press to its Los Gatos, Calif., headquarters for an unprecedented glimpse at the technical preparations that go into the release of its original programming. ![]() The show’s first episode is called “I Wasn’t Ready,” and everyone in the room has been logging long hours to ensure that the title doesn’t apply to the debut. It’s near the end of a grueling day that will culminate in the premiere of “Orange Is The New Black,” the fourth exclusive Netflix series to be released in five months. Netflix’s Internet video subscription service works around the clock, but it’s unusual for more than two dozen of the company’s engineers and top managers to be huddled in a conference room at 10:30 on a midsummer Wednesday evening. Digital Replica Edition Home Page Close Menu
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